NeoPollard Interactive LLC (“NeoPollard Interactive” or “NPi”), jointly owned by Pollard Banknote Restricted (“Pollard Banknote” TSX: PBL) and NeoGames S.A. (Nasdaq: NGMS), is pleased to congratulate the Virginia Lottery on its impressive first calendar year iLottery final results.
In Fiscal Year (“FY”) 2021, which finished on June 30th, topline total iLottery product sales exceeded $807 million in Virginia, environment a new market record by getting to be the optimum grossing initially year iLottery system in North The usa. Virginia’s iLottery plan has swiftly developed to characterize an unbelievable 25% of the state’s overall lottery product sales in just 1 year—a initially in the U.S. lottery field! The Lottery’s conventional retail gross sales also enhanced at the similar time, increasing by 15% and proving once again that the iLottery channel is driving considerable web new revenue for lotteries and is complementary to standard gross sales channels.
In addition to history-setting sales, the Virginia Lottery’s on the net activity choices contributed extra than $90 million in revenue to the Lottery Proceeds Fund, which instantly supports Virginia K-12 general public educational facilities.
“The overwhelming achievements of the on the net system in Virginia demonstrates that gamers have been eager to have interaction with us the place they by now anticipated to come across us,” reported Kevin Corridor, Government Director, Virginia Lottery. “Allowing players to fully interact with us when and the place they want, on any product, has produced an exciting possibility to deliver supplemental revenues for Virginia’s public educational institutions. We look ahead to continuing our partnership with NPi, functioning collaboratively to support our electronic channel whilst also strengthening the cross-channel product sales of traditional solutions at retail.”
“NPi is honored to acknowledge the Virginia Lottery for its good results, and to electricity the iLottery know-how, services, and video games at the rear of the fantastic results of the Lottery’s initially calendar year,” stated Liz Siver, Typical Supervisor, NeoPollard Interactive. “NPi is the market leader in providing revolutionary and built-in iLottery remedies to North American lotteries that are confirmed to produce remarkable final results like these observed in Virginia. As a ahead-thinking firm, we go on to be fully commited to delivering participant-centered solutions and thorough provider offerings—such as the Electric power Suite of iLottery solutions, which contains Participant Functions, Ignite Participant Marketing and advertising, and Participant Portfolio—to travel final results for our iLottery partners. NPi commends the Virginia Lottery’s perseverance and concentration toward delivering engaging entertainment to Lottery players in guidance of maximizing contributions to Virginia K-12 community education and learning.”
The Virginia Lottery’s exceptional initial-yr final results can be attributed to its method to planning an progressive, very best-in-class iLottery method for players. For illustration, on working day just one, the Lottery released a promotion code on its retail Print ‘n Perform products to increase participant acquisition and really encourage engagement with the new iLottery supplying. Recognizing the importance of player participation and cross-channel engagement, the Lottery continued to put into practice promotions above the course of its remarkable first 12 months of entire iLottery, offering gamers additional flexibility on how and the place they choose to interact, which includes retail-primarily based payment strategies and on-ticket promo codes for retail scratch tickets. More achievements in FY 2021 bundled the Lottery’s first cross-channel accredited match and the Lottery’s 1st progressive jackpot-enabled instantaneous activity.
NPi and its client network direct the business in top rated-carrying out iLottery systems. The Virginia Lottery’s unprecedented success proves the relevance of modernization for condition and provincial lottery programs and exhibits NPi’s skills in delivering the very best technology and marketplace-major activity content material that collectively energy the most profitable iLottery programs.